PRICE WARS

Deciding to study commerce at uni has made more aware of the happenings in my day-to-day shopping life.

Yesterday, as part of the MyerOne scheme, I received an email from Myer informing me about massive sales that are going to occur on Saturday/the weekend. There was discounts ranging from 40% off Bonds underwear to 30% off the Miss Shop clothing line - offers only available on Saturday. A few hours later and I receive a facebook notification from David Jones, notifying me that THEY will be having Saturday-only discount offers, much like Myer. Like Myer, they advertised 40% off Bonds underwear and 30% off Ben Sherman clothing.

So naturally after work (and after the renewal of my David Jones discount card!) I go shopping to find myself a bargain. (I didn't really buy much though...). So after David Jones, I head over to Myer because I know that their prices are more within my price range! The good thing about doing this was that because David Jones and Myer are on opposite ends of Westfield, I got the chance to naturally walk pass other clothing stores and it seems like ALL clothing retailers were having a massive sale! For example Dotti was advertising $5 shirts and jackets which had been reduced to $39.95, Witchery was having a 25% off sale store wide, Betts had a 50% off second item sale and even Sportscraft had a 25% off storewide sale!

Today, for whatever reason, it seemed that coincidentally, everyone was having a sale! And I can only attribute this to price wars and the increase in consumer everyone is trying to get a hold of!

Overall, after my enlightening shopping experience, I only ended up going home with two shirts and a scarf. It seems that whenever I go shopping for a purpose i.e. to actually look and buy something, I never end up looking for anything interesting. Whereas when I randomly go shopping and I don't actually want to buy anything, I end up buying a whole lot of stuff! But honestly, there is actually nothing much to buy when a sale is on. Perhaps I was too late and everyone else had already gotten their hands on the best buys or maybe I'm just giving myself an excuse to save money...for the new Macbook!!!! :D

Liv xoxx